About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

Rumors Swirl Of Phantom 5 Drone Coming


By James DeRuvo (doddleNEWS) Almost the very second after DJI announced they were eliminating the Phantom 4 standard from their drone line and were closing down for a few weeks for the Chinese New Year, the speculation started about when we'd see a new Phantom 5. Now it seems like we'll get one … [Read more...]

Sigma Adds Three More Lenses To Art Line


By James DeRuvo (doddleNEWS) Sigma continues to add to their third party, high end Art line of lenses with a trio of new offerings that promise to give shooters more of the same fantastic performance of their predecessors.  From the 135mm f2 and f1.8, to the 85mm Art lens, to the new 24-70, … [Read more...]

Screenwriting 101: A Look at the Hero’s Journey, Pt. 2


By James DeRuvo (doddleNEWS) We continue with our Screenwriting tutorial on The Hero's Journey, by analyzing Act Two of the original Star Wars. Check out Part 1 and Act One here. Act Two with his aunt and uncle dead, Luke finds new purpose, to follow Obi Wan and learn the ways of the Force, … [Read more...]

Sony Announces World’s Fastest SD Card

SDXC II Card SF-G Series

By James DeRuvo (doddleNEWS) The memory card arms race continues to wage a hot war, and the benefit is SD cards are getting faster, sooner. This time around, Sony is claiming the mantle of "world's fastest" with a new SDXC II card that can read and write at almost 300 megabytes per second. … [Read more...]

HBO Spending Half Billion Dollars On Tom Hanks’ New World War II Mini-Series

The Mighty Eighth

By James DeRuvo (doddleNEWS) There are two things that Tom Hanks never seems to get out of his system, Space and World War II. Last weekend was a free HBO preview weekend, and I spent it watching Hanks' epic mini-series Band of Brothers, which may be the finest World War II drama since Twelve … [Read more...]

Sound 101: Repurposing Old Gear Gives It New Life


By James DeRuvo (doddleNEWS) There's a great line from Apollo 13 where the character of Gene Kranz says, "I don't care what it's designed to do, I care about what it CAN do." And that's always been my battle cry in looking at the technology we use as filmmakers. What ELSE can it do? Many sound … [Read more...]

Fujifilm Reveals Super Fast Fujinon Cine Zooms

Fujinon Cine Lenses

By James DeRuvo (doddleNEWS) If you're looking to upgrade from using DSLR lenses, but can't afford the cost of expensive cinema primes, there is now a middle option ... a pair of super fast cine zooms from Fujinon, which promise high performance, at a budget price. … [Read more...]

Could Tilda Swinton Be The Next Doctor Who?

Tilda Swinton at the 2016 San Diego Comic-Con (Image: Gage Skidmore)

By James DeRuvo (doddleNEWS) With the tide shifting for the next Doctor Who to become female, Tilda Swinton has emerged as the odds on favorite to replace Twelfth Doctor Peter Capaldi when he regenerates next Christmas. She even has the blessing of Eighth Doctor Peter McGann to take over the … [Read more...]

Lytro Raises $60 Million, Releases First Virtual Reality Film


By James DeRuvo (doddleNEWS) If Virtual Reality is going to go anywhere, it's going to need a unique camera platform which can not only capture what's all around you, but also can adjust according to depth as a viewer moves around in the space. Most VR camera platforms, like the GoPro Omni can … [Read more...]

Phantom Flex 4K High Speed Camera Gets Global Shutter

Phantom Flex 4K

By James DeRuvo (doddleNEWS) Vision Research, the company behind the Phantom Flex 4K camera, has added a global shutter to its high speed camera rig. Though the Phantom Flex 2.5K version can deliver a jaw dropping 2500 frames per second, the new Flex 4K-GS will be capable of imaging in 4K at … [Read more...]

Screenwriting 101: A Look at the Hero’s Journey, Pt. 1


By James DeRuvo (doddleNEWS) From filming to special effects, the Star Wars saga has set a standard by which many event blockbusters are now modeled after. And while not perfect, it draws from the classic story telling technique called The Hero's Journey, by Joseph Campbell. This tried and … [Read more...]

SmallHD Introduces Billion Color and OLED Production Monitors


By James DeRuvo (doddleNEWS) Remember the good ol' days when we marveled over HD monitors with millions of colors? Now SmallHD is introducing their first 17-inch field reference monitor with a billion of them. WOW. … [Read more...]

DJI Teams Up With Drone Advocates For Drone Safety Curriculum

The DJI Mavic Pro

By James DeRuvo (doddleNEWS) You know the old saying, "With great power, comes great responsibility." When you're the leading voice in the largest growing technology field going, it becomes keenly aware that people will look to you to solve problems with safety of your product. So DJI Global has … [Read more...]

Having Pioneered DSLR Video, Nikon Struggles to Compete


By James DeRuvo (doddleNEWS) While everyone is looking at Canon, Panasonic and Sony for their DSLR and mirrorless camera needs, many wouldn't know Nikon was the first company to add video to their line of DSLRs. Faced with stiff competition and a fast development cycle of the digital revolution, … [Read more...]

RED Donates $700,000 In Camera Gear To USC Film School


By James DeRuvo (doddleNEWS) George Lucas. Rian Johnson. John Milius. Robert Zemeckis. These are just a few of the noteworthy directors who have had an impact on the industry. They also went to USC School of Cinematic Arts. And considering birds of a feather flock together, it's no surprise RED … [Read more...]

Camera Companies Honored at Oscars Science and Technical Awards


By James DeRuvo (doddleNEWS) With the Oscar noms out, and the Science and Technical awards having taken place, Oscar season has officially begun, and camera companies like ARRI, RED and Sony were some of the headlining honorees with this year's ceremony. … [Read more...]