Adobe Updates Creative Cloud, Adds More Apps, Lowers Price (Temporarily)

By James DeRuvo (doddleNEWS)

Adobe has begun updating apps for Creative Cloud, their monthly cloud service which gives users unfettered access to their complete suite of creative software by subscription.

Have you used Creative Cloud yet?  On its face, it seems like a cool deal in the short run.  For anywhere from $30 to $75 a month, subscribers have access to apps like Photoshop, Illustrator, Premiere Pro, After Effects, and others depending on the level of subscription.  And those who purchase three mobile apps can get a free month of Creative Cloud to try it out.

Adobe has also added a new app to the Creative Cloud suite called Adobe Muse, which enables users to build websites – even with HTML5 support (ironic, I know), without knowing how to write any markup or CSS code.  It’s all WYSISYG.

But Creative Cloud has been met with mixed reviews since it’s announcement early in the Spring.   According to a recent survey, Creative Cloud seems to be getting a bad rap with the majority of those who have tried it out.  The survey, conducted by Jefferies, found that 41 percent had a negative view of Creative Cloud, while 32 percent really liked it.  But a clear majority, 62 percent, also said that they believed Creative Cloud’s monthly subscription rate was too expensive for what it delivers. Frankly, I find that a bit of an overreaction.  First, if you buy a full year, the monthly rate goes down … way down.  Secondly, you get a free 30-day trial to decide if Creative Cloud works for your needs.  And thirdly, you get access to every app in their creative suite (except Photoshop standard) for $50 a month (currently, it’s on sale for $30 a month with a one year commitment).  Additionally, Adobe plans to use Creative Cloud users as beta testers, releasing new features that are planned in upcoming versions of the Creative Suite to Creative Cloud first.

“We are planning on delivering new features that would normally go into CS7 into Creative Cloud first,” Morris said. “We plan new features later this year.”

And if you’ve been following Adobe labs of late and their announcements, they’re doing some serious cool things including a plug-in that will sharpen out of focus pictures, jump cut elimination, and who knows else that may be on the horizon?  New features are usually demo’d at Adobe Max, which missed a year in 2012 but returns in 2013.

And getting all that, plus the use of the entire Cloud suite for $50-75 a month?!  Frankly, that’s a steal.   Especially if you’re a shoestring filmmaker looking to get the most bang for your buck and wanting to learn your craft as you go.  All Adobe products give you a try before you buy option, but how many can learn advanced techniques in a month?  Nobody.  Creative Cloud has that added educational benefit that allows budding filmmakers to add production value to their films with the same digital firepower as professionals who don’t blink at plopping down their American Express card to get the Master edition of CS6 because they want it.   It’s like renting a RED camera as opposed to buying one; it’s perfect for that short term need.

And even long term, how many are going to want to invest in the upgrade in two years?  Likely 80%, so Creative Cloud makes sense financially as well since Adobe will update it regularly.   It really could be the new paradigm.

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

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