Apple Announces A Newer, Thinner, MacBook Pro With Retina Display

By James DeRuvo (doddleNEWS)

Well, the rumors were right for a change as Tim Cook took to the stage at the WorldWide Developers Conference (WWDC) and announced a line of four updated laptops and a next generational MacBook Pro with a stunning 2880 x 1800 Retina Display.  The “new flagship” MacBook Pro will sell for $2199, is available today, and it packed with tons of amazing hardware features.

Other high end features of the new MacBook Pro include up to 2.7GHz quad-core Core i7s.  16GB of RAM, 256GB SSD that’s upgradable to 768GB SSD. Kepler GT 650M graphics, and ports that include HDMI. SD, 2 USB3 ports,  2 Thunderbolt ports (goodbye firewire), Magsafe 2 power connector, Bluetooth 4, 802.11n WiFi, a newly designed and quieter, more efficient, asymmetrical fan, and a huge battery that maintains a 7 hour battery life and 30 day standby time.  What’s interesting though is that there’s no Ethernet port, but Ethernet will be available through an adapter.  It’s also extremely thin at .7″ with a weight of 4.46 pounds.

The other four notebooks that were announced on the stage at the Muscone center include two Mac Airs and two lower end updated MacBook Pros.  The MacAirs will come with 3rd generation up to 2GHz dual-core i7, up to 8GB of 1600MHz memory with 60% faster graphics, a 512 SSD, USB 3 ports. Cost – $999 and goes up to $1099 if you want the faster i7 chip.  Ships today.

The updated MacBook Pros will come in 13 and 15-inch standard displays with Kepler GeForce GT 650M graphics card, up to 1GB of memory, 8GB of 1600MHz memory and, again, Ivy Bridge quad-core i7 chips with speeds up to 2.7GHz which can “Turbo boost to 3.7GHz.   The 15-inch starts at $1799 and $2199 for max speed.  13-inch displays will run $1199 – $1499 for the dual-core i7.  Both models ship today.

So this notebook is clearly aimed at the professional market.  And considering Apple didn’t offer an update to the MacPro, it’s clear that they’re hoping the professional video editors will become more mobile in their editing rigs, rather than be chained to a bay.  Will they buy into that post PC philosphy?  Too early to tell, but I’m betting that they’ll feel slighted.  But they won’t be alone.  The hardware announcements were clearly aimed squarely at the professional market as there were no announcements of upgraded iMacs or Mac Minis (is Cupertino finally sunsetting the budget minded OSX Box?).

Other announcements included OSX Mountain Lion, which will ship next month, and iOS 6, which brings SIRI to the iPad 2 with upgraded features.

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.