Could Google Glasses Be A Boon For Hollywood Or A Fashion Annoyance?

By James DeRuvo (doddleNEWS)

If you’re a kinetic director who’s always on the move and doesn’t like to be tied down next to your camera or even your monitor, then Google may have the ideal solution coming for you.  Or, if you’re an actor who simply having trouble with your lines, then Google could save you with cue cards beamed right to your eyes.   Or maybe your a high profile power agent at CAA who’s setting phone records while you’re doing million dollar deals.  Google can help there as well.  How?  Well, that’s the promise of Google Glasses, beaming information from your computer or video signal right on your specs.  And you’ll look fashionable wearing them.  Here’s how they work…


We think technology should work for you—to be there when you need it and get out of your way when you don’t.   A group of us from Google started Project Glass to build this kind of technology, one that helps you explore and share your world, putting you back in the moment. We’re sharing this information now because we want to start a conversation and learn from your valuable input. So we took a few design photos to show what this technology could look like and created a video to demonstrate what it might enable you to do. – Project Glass on Google Plus

Officially referred to as Project Glass, Google’s new futuristic fashion specs are essentially a head mounted computer display that will in turn display any necessary images onto a pair of glasses.  Now, this isn’t the first time we’ve seen this.  Apple has applied for a patent on it, a Canadian researcher named Steve Mann has been pioneering wearable computing devices since the 80s, and then there’s several companies that have been making video mounted glasses since the 90s.

But what Project Glass seeks to do is to merge wearable glass computing with augmented reality.  To lay over information like video conferencing, maps, SIRI like functions, and even taking hi resolution pictures from your specs.  The result is a completely immersive experience that follows you everywhere you go thanks to 4G internet access that’s always on.

But do we really need to be that connected?  Well, in Hollywood the answer is yes. When I worked at Disney Studios, I could swear the producers I was rockin calls to had their cell phones surgically implanted.  There are some who just do non stop business from the time they get up to the time they hit the hay.  And then there’s set operations that I mentioned earlier.  Think of a video editor who heads home and is editing en route.  An actor working lines without having to hold a script, meaning they an continue to rehearse in character.  Or even better, talking to some green screen character that’s actually overlaid in their glasses to for the actor, it’s real. Or maybe a director who can check set shots for the next setup while he’s still rolling on the previous one.  Or a PA who’s merely trying to find the location where he’s to drop the latest script updates?

And with states becoming more stringent on distracted driving, the idea of Google Glasses can be even more helpful.  Or will they?  Right know they’re just conceptual.  But Google has a knack of bringing these things into reality.  The real question is, will Apple bring iGlasses to us first?

Hat Tip – Smart Movie Making

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.

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