Film Isn’t Dead – Kodak Signs Deal with Studios

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Will Provide Motion Picture Film for Movies and Television

By James DeRuvo (doddleNEWS)

What a difference a year makes. After 20th Century Fox announced last year at CinemaCon that it would be ending domestic distribution of movies on film, it has become the sixth studio to sign an exclusive deal with Kodak’s Film Division for motion picture film stock to service its movie and television studios. The agreement comes not long after Kodak had announced similar deals with Walt Disney Co., Warner Bros. Entertainment Inc., NBC Universal Inc., Paramount Pictures Corp. and Sony Pictures. I’m sure Christopher Nolan is popping a champagne cork right now!

“This is great news for our business,” said Andrew Evenski, president and general manager of Kodak’s Entertainment & Commercial Films Division, which includes the motion picture film business. “This agreement shows that this medium remains vital for studios and artists creating a variety of content for a global audience. Kodak is honored to continue supporting Fox and their content creation, distribution and archival needs.”

Kodak provides billions of feet of film each year with the the motion picture industry getting the lion share of that product.  But since the advent of digital video cameras and digital projection, many theaters have begun transitioning to the new digital projectors, which take a computer hard drive loaded with the movie and shows it on the silver screen.  The National Association of Theatre Owners (NATO) has predicted by by the end of this year, 85% of all films will be digitally projected.

Fuji had announced last Spring that they were shuttering their motion picture film manufacturing.  So it didn’t look like the future of film was very bright.  Now, with this suite of agreements with all the Studios to provide motion picture film for both film and television production, distribution and archival needs, there seems to still be an obvious need to keep old school filming methods viable.

But the future also appears brighter for Kodak, which has been on the verge of bankruptcy for quite some time, and was forced to sell not only several of their imaging and printing businesses, but also their patent library off to a consortium that consisted of Google and Apple, amongst others.   This leaves the remainder of the company, including their commercial film and printing businesses, free to emerge as a leaner, meaner commercial film company, and this six studio deal to exclusively provide film stock is a great step forward towards that goal.

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Press Release:

Press Release / Jun 3, 2013

ROCHESTER, N.Y., June 3 – Kodak has concluded a new agreement with 20th Century Fox to supply motion picture film to its movie and television studios.

“This is great news for our business,” said Andrew Evenski, president and general manager of Kodak’s Entertainment & Commercial Films Division, which includes the motion picture film business. “This agreement shows that this medium remains vital for studios and artists creating a variety of content for a global audience. Kodak is honored to continue supporting Fox and their content creation, distribution and archival needs.”

With the signing of this agreement, Kodak has now completed new contracts with six major Hollywood studios in the last year. The company previously announced agreements with Walt Disney Co., Warner Bros. Entertainment Inc., NBC Universal Inc., Paramount Pictures Corp. and Sony Pictures.

Kodak continues to manufacture billions of linear feet of film every year, and the Entertainment Imaging division continues to be the largest driver of film manufacturing volume for Kodak into the future.

About Kodak
Kodak is transforming into a B2B company focused on its Commercial Imaging business. Kodak will be centered on commercial, packaging and functional printing solutions and enterprise services, markets in which it offers customers advanced technologies that give them a competitive edge. The company also offers leading products and services in Entertainment Imaging and Commercial Films. For additional information on Kodak, visit kodak.com.

Hat Tip – Studio Daily

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.