Sundance 2017: Adobe Premiere Pro Has Huge Presence Once Again

Adobe Sundance 2017By James DeRuvo (doddleNEWS)

We’ve barely caught our breath from CES and Sundance is preparing to get into full swing, and Adobe is on just about every film panel’s agenda. Why? Well, not only is it an official sponsor of the Robert Redford’s film festival, but with over 4 in 10 projects using Premiere Pro CC as their primary NLE, and nearly 90% of documentaries having used Creative Cloud in their post production workflow, Adobe owns Sundance this year.

“I knew I wanted to use Adobe Creative Cloud from the start, because I love the idea of everything working under one roof. It’s also very intuitive and easy to learn. I didn’t go to film school, so I’ve always just learned things on my own. Creative Cloud made the big studio process less intimidating from a technical standpoint, more like one of my indie projects, and conversely it made making this indie film feel as big as a studio movie.” – David Lowery, director, editor and writer of A Ghost Story, premiering at Sundance

There are 81 films and virtual reality projects this year which have used Premiere Pro as their primary editing software, and over 81% that used some sort of Adobe app in their post-production process. That’s some serious market share, to be sure. And this isn’t the first time Premiere Pro and other post-production apps dominated Sundance, as Adobe achieved the same in 2015 and 2016. But the growth year-over-year is incredible!

Here’s how it breaks down this year …

  1. 66% of the films and VR projects showing at Sundance 2017 note use of at least one Adobe app
  2. 42% of projects relied on Premiere Pro CC as the primary NLE – a 90% increase from 2016!
  3. 68% of films entered in the U.S. Documentary Competition used Premiere Pro CC as the primary NLE and 93% used one or more Adobe app

Virtual reality also has a serious presence this year, due to Sundance’s New Frontier initiative, providing several 360 degree video experiences for audience members to immerse themselves in. This should give Sundance a very interesting new way to view the festival, at least with the films that have been submitted.

But how do you screen them? Is there just a theater with VR headsets in every seat, and then they hold the traditional panel Q&A afterwards? Intel used a similar technique to showcase their new Project Alloy devices at CES this year, and it seemed to work really well.

In addition to all films having relied on their software in competition this year, Adobe will be having a luncheon celebrating the “Art of editing,” and will feature a keynote presentation from documentary editor Lewis Erskine (Freedom Riders, Jonestown: The Life and Death of the Peoples Temple) and a Filmmaker panel called Lights Camera, Edit: Directing with an Editorial Eye,” speaking with directors David Lowery, Jennifer Phang and Kyle Patrick Alvarez on Friday, January 20, from 3:00 – 4:30 p.m. Mountain Time. If you won’t be at Sundance in person, you can view the livestream here.

Lastly, Adobe will feature a series of interviews via Facebook Live as part of their “Make it an Experience” series, with filmmakers from the festival sharing their stories and favorite experiences. If you can’t make it to Park City, you can also watch the full video playlist, including interviews, the filmmaker panel, and highlights from key moments around the 2017 Sundance Film Festival on YouTube.

About James DeRuvo

James has a multi-faceted career that spans radio, film and publishing. A writer about the technology in the video industry for nearly 20 years, James is also an award winning film director, having garnered a Telly Award for his short film Searching for Inspiration. He's also worked as a producer of many talk radio programs in Los Angeles with topics ranging from entertainment to travel to technology.