The Fight To Save Film

Joe Dunton

By Mark Hodge (doddleNEWS)

The movie business is like any other, constantly evolving and innovating. However, this could still never prepare some in the industry for the biggest seismic shift ever, the death of film.

Now, in the real world, changing to a medium that is cheaper and more reliable would be universally embraced. But, the silver screen conjures such nostalgia that, for some, the fight for film will go on and on.

Joe Dunton is the head of the British Society of Cinematographers and is still very much in love with 35mm.

For the best part of two decades, he has been championing UK filmmakers in America at events such as Cine Gear.

In fact, with the help of the UK trade and industry, he managed to bring around 20 different British organisations; from societies to manufacturers, to this year’s Cine Gear Expo.

Despite the changing nature of Hollywood, Dunton believes that one ever-present can save film. That savior, is the one thing that will never change: star power.

He said, “Kodak, Panavision and Deluxe should join together to become this special place that makes films, then try and get the actors to come onside and say it must be filmed. [We need to] use the power, use the power of the actors. We have got to use [their] power to keep it alive.”

Indeed, Dunton believes that in a few years when the industry could potentially be fully digitized, there will be a shift back to film.

He commented, “It’s like when you’re on your second wife and it’s going a bit funny, you realize that the first one wasn’t so bad.”

About Mark Hodge

Mark Hodge is a journalist and copywriter from Glasgow, Scotland. As well as being involved in film festivals in the UK, Mark has also worked as a sports reporter covering soccer matches in his home country. In fact, he even attended the Winter Olympic Games in Vancouver, helping to document the cultural impact of the event on the city. He also writes for The Huffington Post covering topics such as film, sports and politics.


  1. Oh, Dear – it’s the valve squad… the same people who fought against transistor amplifiers, CDs and other innovations and are probably right now fighting against windmills. GIVE UP! Kodak have lost, film has had it’s day along with reel-to-reel tapes, 8-tracks, cassettes and probably the CD. Be nostalgic by all means (I remember the first glass-xtal recording head from Akai) but don’t waste this short life with wishing for the past.

  2. Mall says:

    Nice choice of photo?!

    How will we go back to film in a few years when digital is nia perfect and there is no more Kodak?

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