RED’s Jannard Offers Details on HYDROGEN Display

Director David Fincher and actor Brad Pitt Oogle the Hydrogen Holographic Display. Image credit - Jarred Land on Facebook
Director David Fincher and actor Brad Pitt Oogle the Hydrogen Holographic Display.
Image credit – Jarred Land on Facebook

By James DeRuvo (doddleNEWS)

Yesterday, when RED pulled the veil off their latest smartphone product, named HYDROGEN, the lack of details didn’t stop users from smashing the RedUser Forums website in order to preorder their very own copy. Speaking on the forums, which is now his portal of choice, RED’s founder Jim Jannard came back into the spotlight to give a few details for those who are simply undecided.

“So… very interesting day to say the least. I love some of the reactions. In no particular order, let me take a few swings here.” – Jim Jannard, RED Founder

After discussing how traditional lenticular 3D displays have failed spectacularly to bring a glasses free 3D and virtual reality experience to the  marketplace, Jannard implied that the smartphone industry has made the same mistake time and time again. “Lenticular display dramatically lowers resolution, cannot be turned off for standard 2D content, only works in one direction (usually landscape), has color crosstalk… to name just a few issues,” Jannard said.

Jannard went on to say that HYDROGEN’s 4 view display is so revolutionary, that he predicts that companies like Samsung and Apple will attempt to repackage the current state of the art with some sort of software fix in order to fake what RED has accomplished for real. “My bet is that other “big” companies will try to re-package lenticular 3D displays with eye-tracking in response to our program. Don’t fall for it.”

Jannard went on to discuss the multi-view capability of HYDROGEN, saying that when viewed against standard 3D displays, there really is no comparison. ““It is incredible. It is multi-view (4-view) as compared to stereo 3D (2-view),” Jannard added. “Watching shocked faces light up when people see it is really motivating. There is no good way to describe it until you see it. Hopefully, we will get some sceptics eyes on it soon… then they can tell you.”

Crazy. Last night it seems the entire the world was arguing over how insane we were (again) … everyone was taking bets on how many years it would take to actually crack the no-glasses code, I was sitting with some friends having our own little .H4V viewing party on fully working Hydrogen Prototypes. – Jarred Land, Facebook

RED’s self described “Fire Chief” Jarred Land echoed this sentiment on Facebook this morning by posting a picture of director David Fincher and actor Brad Pitt taking a look at a HYDROGEN prototype, and Fincher’s look above says it all.  “This isn’t voodoo or witchcraft, but it definitely is magical.
I can’t wait for you all to see it,” Land wrote.

“These cameras will not produce cinema quality images. No cell phone does…”

Jannard then addressed how the HYDROGEN system would work as a content creation platform. Talking about how a smartphone’s camera could deliver cinema quality images, Jannard cleared up that misconception pretty quickly by flat out saying no smartphone is going to deliver that.  This is why HYDROGEN ONE is part of a modular system that can augment the smartphone’s innards with add on modules that can make up for a smartphone camera’s shortcomings.  “What we will have is a modular system that adds image quality well beyond any other camera short of our professional cameras,” Jannard summized. “Remember that we have a lot of elbow room on this front. Our Weapon Helium sensor scored 108 on DXOMark.com. That beat the Sony A7RII by 10 full points.”

So while Jannard didn’t really come out and say it, while HYDROGEN ONE won’t, and let’s face it, can’t deliver cinema quality images from its dual forward facing selfie and rear facing cameras, it will be part of a system that does, and as time goes on, we’ll learn more about that. And this RED. We’ve heard this song before. “Today we saw the full range from “complete trust” to “hard skepticism,” he concluded. “I have seen this before… many times actually. Makes me smile.”

About James DeRuvo 179 Articles
Editor in Chief at doddleNEWS. James has been a writer and editor at doddleNEWS for nearly a decade. As a producer/director/writer James won a Telly Award in 2005 for his Short Film "Searching for Inspiration. James is a recovering talk show producer from KABC in Los Angeles, and a weekly guest on the Digital Production Buzz with Larry Jordan.

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